Having a long URL can be a hurdle in marketing your website, especially on social media. As you are sharing links to your website, it limits your marketing activities to a large extent. Take for instance Twitter that limits your Tweet with character limits.
As its name suggests, a link shortening tool curtail your long-tail link and shrink it into a shorter version, it saves you a valuable 50 characters for a shorter version of the website. This means ten more words for Tweet or Facebook post. We can conclude that having a short link of your website means saying more about your brand.
Though, there are a number of link shortening tools available on internet, there are some which has more features than the others. Some of them deserve a mention here:
- Custom domain for branding your service
- Cloak URL that keeps your affiliate link confidential to your competitors
The tool also provides insightful data about conversions as well as measuring success of your advertising campaigns.